Israeli Tactical Gear Manufactures Online Presence

Israeli manufactures of tactical gear have traditionally focused on institutional sales to militaries and other security forces. However, this market has significantly changed and expanded in the past decade, fuelled in part by the internet, social media and e-commerce. Today, direct to consumer sales present a large and nearly untapped opportunity for such manufactures. This include the civilian market (e.g. hunters, recreational shooters, competitors, airsoft players) as well as personnel serving in law enforcement and military that purchase their own gear to complement issued equipment.

Israeli companies in particular can benefit from direct to consumer sales due to the global interest in Israeli tactical gear, which is driven by the IDF strong reputation. The fascination with Israeli gear is well illustrated by Agilite, which while being a relatively small company from Israel, enjoys a social media following comparable to that of Crye Precision, a global leader in tactical gear.

To drive direct to consumer sales, companies require a strong web and social media presence. Online presence is also important for generating awareness and engaging key stakeholders ranging from investors and partners to potential employees and key decision makers. In this guide, we look at the online presence for prominent manufactures of tactical Israeli gear, as well as at that of a global leader for benchmark - Crye Precision.

All information is as of October 2018.

 

Textile Gear


Agilite

Agilite is a manufacturer of tactical textile gear. The company's well designed products, strong focus on direct to consumer sales, and excellent online presence led to its prominence in the Israeli tactical gear industry.

  • Website - primary site in English for global markets and an Israel-specific site in Hebrew for the local market. Both sites are modern, up-to-date, and feature e-commerce stores for the company's products.

  • Facebook - primary page in English for global markets with 14K followers, and an Israel-specific page in Hebrew for the local market with 10K followers.

  • Instagram - single page in with 33K followers.

  • Twitter - single page in with 400 followers.

  • YouTube - single page with 800 followers. 

 

Marom Dolphin

Marom Dolphin is an manufacturer of tactical textile gear, and the primary provider of vests and plate carriers to the IDF. The company's products are available to consumers through local dealers and in Israel via its physical factory store.

  • Website - single site, which is informative, but was last updated in 2016 and is missing some of the company's latest products. The site doesn't have an e-commerce store.  

  • Facebook - primary page with 15K followers, featuring posts in both English and Hebrew, which can be confusing, and Israel-specific page in Hebrew for the local factory store with 1,200 followers.

  • Instagram - single page with 500 followers, featuring posts in both English and Hebrew, which can be confusing,

  • Twitter - N/A.

  • YouTube - N/A.

 

Camouflage Solutions


FibroTex

FibroTex is a manufacturer of advanced camouflage solutions, and the primary provider of camouflage gear to the IDF. The company doesn't sell to consumers due to the nature of the its military/LE only products.

  • Website - primary site and a U.S.-specific site. Both sites are informative, but were last updated in 2015 and 2017 respectively. The sites don't have e-commerce stores. 

  • Facebook - N/A.

  • Instagram - N/A.

  • Twitter - N/A.

  • YouTube - N/A.

 

Unmanned Ground Vehicles


Roboteam

Roboteam is a manufacturer of unmanned ground vehicles (UGV), and the primary provider of UGV to the IDF. The company's well designed products, startup-like management and excellent online presence led to its prominence in the UGV industry. The company doesn't sell to consumers due to the nature of the its military/LE only products.

  • Website - single site, which is modern and up-to-date. There is no e-commerce store.

  • Facebook - single page with 92K followers.

  • Instagram - single page with 645 followers.

  • Twitter - single page with 1,900 followers.

  • YouTube - single page with no followers, which is not linked to the company's website.

 

Communications


Source of Sound

A subsidiary of the U.S.-based Silynx, Source of Sound (SOS) is a manufacturer of communication gear, and the primary provider of tactical headsets to the IDF. The company doesn't sell to consumers due to the nature of the its military/LE only products.

  • Website - single site, which is informative but with a dated design. It is unclear when it was last updated.

  • Facebook - single page with 200 followers, which was last updated in 2016.

  • Instagram - N/A.

  • Twitter - N/A.

  • YouTube - single page with no followers, which was last updated in 2011 and is not linked to the company's website.

 

Optics


Meprolight

Meprolight is a manufacturer of advanced optics, and the primary provider of weapon sights to the IDF. The company doesn't sell directly to consumers, however its products are available to consumers via local dealers, such as Mako in the U.S. 

  • Website - primary site, which is informative and up-to-date but has no e-commerce store. Mako U.S.-specific site features an e-commerce store.

  • Facebook - primary page with 3,200 followers, which was last updated in 2012 and a U.S.-specific page, which is maintained by Mako, with 7,400 followers, and was last updated in February 2018.

  • Instagram - the company doesn't have its own page. A U.S.-specific page, which is maintained by Mako, with 6,000 followers, and was last updated in December 2017.

  • Twitter - the company doesn't have its own page. A U.S.-specific page, which is maintained by Mako, with 280 followers, and was last updated in June 2017.

  • YouTube - N/A.

 

Weapons


IWI

Israel Weapon Industries (IWI) is a manufacturer of small arms, and one of the primary providers of small arms to the IDF.

  • Website - primary site and a U.S.-specific site. Both sites are modern and up-to-date. The primary site doesn't has an e-commerce store, but the U.S.-specific site features an e-commerce store for parts and accessories.

  • Facebook - primary page with 14K followers, and a U.S.-specific page with 36K followers.

  • Instagram - primary page with 31K followers, and a U.S.-specific page with 17K followers.

  • Twitter - the company doesn't have a primary page. A U.S.-specific page has 4,500 followers.

  • YouTube - primary page with 17K followers, and a U.S.-specific page with 1,400 followers.

 

Other


Zikitec

Zikitec is a manufacturer of sniping related gear. Some of its gear is manufactured and distributed in partnership with larger Israeli companies such as FAB and Marom Dolphin. The company doesn't sell directly to consumers, however, its products are available to consumers via local dealers. 

  • Website - single site, which is modern and up-to-date. There is no e-commerce store.

  • Facebook - N/A.

  • Instagram - single page with 60 followers, which is not linked to the company's website. 

  • Twitter - N/A.

  • YouTube - N/A.

 

ACS

ACS is a manufacturer of innovative pouches used for the safe carry and fast deployment of grenades. The company sell to both institutions and directly to consumers. 

  • Website - single site, which is modern, up-to-date, and features an e-commerce store for the company's products.

  • Facebook - single page with 7,000K followers.

  • Instagram - single page with 70 followers.

  • Twitter - N/A.

  • YouTube - single page with 40 followers.

 

Crye Precision


Crye Precision is a global leader in tactical gear, known for its MultiCam camouflage pattern, combat uniforms and vests, which are used by militaries and law enforcement agencies worldwide. The company sell to both institutions and directly to consumers. 

  • Website - single site, which is modern, up-to-date, and features an e-commerce store for the company's products. 

  • Facebook - single page with 3,700 followers.

  • Instagram - single page with 36K followers.

  • Twitter - single page with 400 followers.

  • YouTube - single page with 9,800 followers. 

Israeli Defense Contractors Guide